Mechanics: -For each 3,7$ spent the client could get a flowpack with AR card inside for 0,08$ - Buying the partners' products the client could get flowpack with AR card inside for 0,08$. 16 heroes in a collection. The kids could make the stickers alive using mobile app "The Liorks". All the pages of collector come alive with mobile application. The highlight is the online runner game. The kids could choose any hero from the collection and play with the friends online. https://silpo.ua/offers/other/liorky

Mechanics: -For each 7,45$ spent the client could get a flowpack with a sticker inside for 0,04$. - Buying the partners' products the client could get flowpack with AR card inside for 0,04$. 16 heroes in a collection. The kids could make the stickers alive using mobile app "Fantastics". The idea is to collect the stickers and stick them into the book and finish the story. All the pages come alive with mobile application. If you find a special sticker inside a flowpack you could get the a bonus. https://novus.ua/fantastyky.html

Mechanics: -For each 7,4$ spent the client could get a flowpack with AR card inside for 0,04$ -Buying the partners' products the client could get flow pack with AR card inside for 0,04$. 24 dinosaurs in a collection. Using a special mobile app you could make alive the dinosaurs. And also you could control some of epic dinosaurs. Special collector has been presented for collection the cards. And if you want to get more fun the clients could buy branded VR glasses and investigate the dinosaurs in VR.

Mechanics: -For each 5$ spent the client gets a flow pack with a magnet inside (0,018$). -Buying the partners' products the client could get flowpack with a magnet inside (0,018$). 24 heroes in a collection. Using a special mobile app you could make alive the heroes. The AR technology was used. A special collector has been sold for collecting the magnets. A table game was inside the collector.

Mechanics: - For each cup of coffee or tea bought in WOG the client could get a stylish temporary tattoo. 7 creative designs in a collection. The campaign was target not only for younger generation but for adults and had a fantastic success in the social media

The business objective is to increase sales and brand awareness. Since the product contains Omega 3 in its composition, which affects thinking, we have come up with a series of magnets with useful information for children. The main character is a Lion Cub, who constantly teaches kids through magnets and increases the value of parents. Topics of magnets - learning letters, daily routine, hobbies of a lion cub, learning cities, etc. Of the most relevant were magnets with information on the back that told about natural phenomena, winter sports. At first, magnets were distributed in strictly planned time intervals of the campaign with each batch of products, which made it possible to track the increase in demand for products during these promotions. In 2018, magnetic inserts became a constant support for the brand throughout the year, which gave a good result even during the "off-season" period for this product group. The experience of Ukrainian colleagues was adopted by the marketing specialists of this company in other countries.

The business task was to bring a new product to the market and increase (and now - keep) brand awareness. Solution - in parallel with the release of the first production, a series of magnets was developed, consisting of 24 plots called "Fun entertainment of sheep" with the characters of sheep in the main roles. A magnet was put into each pack, at first an additional incentive was small gifts to customers who collected a complete collection of magnets (cups, T-shirts with a logo, or 5 packs of popcorn). Now, we change the theme of collections, for example, travel, professions of sheep, etc. Buyers are actively following the new series of magnets with the adventures of the main characters, collecting collections increasing the frequency of repeat purchases. The magnet, as a bonus when buying, created a positive image for the brand, increased discussions in the networks on the topic of magnets and their plots.